Ah yes, you're right! Looks like I'm running around 13W dissipation, so about 69%. Good spot. I'm running 6L6G valves, which tested good and came in the amp. So they're probably 19-23W max rated. So I could ease off the cathode resistor a touch to squeeze a little more total volume out of the amp then. They're wired as pentodes stock.
I feel most of the apparent lack of audio/guitar volume is probably related to a combination of preamp taming (it is a PA design after all as stock), and also perhaps the taper of the volume potentiometer. But I've yet to really try this with any speakers apart from my small bench testing unit...which is a high-wattage 4" job, literally just for testing amps I'm working on, but it does give me an indication versus other amps I run on the bench. I'll try it with a proper cab when the other half goes out

Definitely not a raunchy kind of circuit as stock. My first thought was to perhaps at least remove the NFB and go from there in the preamp...and a quick desolder of the wire and test shows it definitely helps, so that's a start. I'll give that a go with a proper speaker setup late on and see where to go next.
Thinking ahead I'll ponder that first gain stage too...I've located the data sheet, which at first glance seems to suggest I won't be running at higher gain in stock format with my circuit values.