So source impedance has to be much lower than the load impedance, at least 10 times , but even much more is better.
The ‘x 10’ ratio is a guideline, not a mandate.
As the input impedance increases, the efficiency of signal voltage transfer improves.
If the input impedance = the source impedance, then half the signal voltage will be lost, -6dB.
If the input impedance is 3 x the source impedance, then a quarter will be lost, -2.5dB.
10 x, then 9% loss, -0.83dB
100 x, then 1% loss, -0.083dB.
And so on.
Nothing’s perfect

When we're talking about line level or guitar level, what are we referring to ? Signal voltage ?
It applies universally, in any scenario where voltage loss needs to be minimised. From a tiny sensor right up to a power station.
The main applications where we’re wanting max power transfer, and hence matching impedances (and the -6dB signal voltage loss is not a concern), are RF and transmission lines.
The speaker outputs of our valve amps don’t use voltage bridging or impedance matching. The goal is for the impedance that gives the desired loadline.
Higher source impedance cuts the signal voltage , hence the necessity of low impedance source for min. signal loss, right ?
And if we’re stuck with a high source impedance, eg piezo pickups, then we need to look to use an input with a very high impedance, eg 10M rather than 1M.