I joined the Soldano Amp Forum - a private forum not affiliated with the Soldano company. Pretty much all Soldano fanboys and more to the point all SLO 100 fanboys.
Why are there seemingly so few musicians who understand that these are simply tools and so many musicians who marry themselves to a certain brand or manufacturer to the point of excluding everything else? It's really sad.
Let me first say, I love the SLO-100. I have wanted one since I was 13, and I think it's one of the greatest sounding rock/metal amps ever made. That being said, it does in fact draw a huge douche-canoe full of Fanboys (am I one?

) wherever it is discussed. It doesn't help that Eddie played them for a while, and so did Lynch. It's just one of those amps that has become iconic through modern rock and has a pretty versatile range of music types coming out of it. I think a lot of people attach themselves to a brand to "differentiate" themselves from "the rest" when in fact they may just be furthering their own conformity.
Some great points have been made, such as that if you look at the really legendary players, they play different gear throughout the years, but they still sound like themselves. Billy Gibbons ripping a $99 strat copy in a pawn shop through a line-6 1x8 pile is still going to draw a crowd and sound like Billy Gibbons. There was a few years there where Joe Bonamassa was sponsored or whatever by Line-6 and playing their modeling gear.
I am a guitar player first and an Amp/Effects building noob second. My quest is always for more tones, and I'll probably end up with a basement full of amps and cabinets and guitars, but I go where my ear tells me.
And yes, as PRR mentions.. Harley-Davidson is the king of branding their image. Or is it Imaging their brand? Either way, every time I see someone go by on a motorcycle that costs more than a lot of cars, with brand new head-to-toe leather bedazzled with branding and tassels, I really admire their marketing department! They even patented their tail pipe sounds..
-Brett