Plan 1, the Ampeg R12R, would be easy to build in this chassis. Your plan 2 would be a bit more of a challenge but should be doable also. But, before breaking out the soldering iron, you need to spend a ***LOT*** of time on the drawing board.
First, put together a good working schematic. This is already done with the R12R.
Second, develop a good layout from your schematic. I suggest a board type layout. The board layout has to work with the tube lineup as well as the front panel controls. I don't recommend trying to do a PTP build (like your last project). Board layout is much easier and neater, especially since the tube sockets are lined up along the back side of the chassis. It would be helpful to study some of Hoffman's layouts, particularly the single channel AB763 because it has a reverb and a tremolo circuit. Your layout would need to be a bit different, but the general layout could be very similar. Being able to relate your layout to the schematic is very important, almost as important as reading/understanding the schematic.
You will spend much more time on the drawing board than you will on the workbench. Once the first and second steps are satisfactorily done, you can proceed to strip the chassis of everything except the transformers and tube sockets. ***NOTE*** The OT needs to be relocated toward the PT and near the output tubes. It's currently sitting where your inputs and preamp circuit should be.
Finally, begin assembling the R12R.
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A little info about your rectifier and filaments... First, the 5Y3 only supplies power to the 6L6 plates. Nothing else. The 5U4 supplies all the remaining circuits, including any off chassis circuits. You can use either 5Y3 or 5U4 for the R12R, or you could use my favorite, 5AR4. Whichever tube you chose should be put in the 5Y3 socket and build the power supply from that socket. Don't use the 5U4 socket. To see why I say that, look closely at the schematic in the area of the PT and rectifier sockets.
You only have a 12V filament winding so you must wire the tubes filaments in series just like the 6L6s are now. They will be wired in series pairs, ie, the two 6SN7s must be paired and wired in series and the 6SL7s must be paired and wired in series. You cannot pair a 6SN7 with a 6SL7 because they have different current requirements. This will be easy with the R12R. Could be a challenge or even impossible with your plan 2. I can't say without seeing a working schematic.
This project will be considerably more complex than that simple conversion you did last month. Just take your time. Get it right on paper before ever going to the bench.