> plate voltage of the el84 and it is 354 VDC. Shouldn't it be around 300 VDC?
Plate-cathode or B+? (Though on EL84, there isn't much difference.)
If you want good long life from classic EL84, keep it down to 300V. I suspect that most current production EL84 are either cheap-junk, or use the same 400V-500V plate-metal as the bigger tubes.
If you want maximum power with shorter but still usable life, such as stage guitar, 350V is a fine value for classic EL84.
If you are selling a cheapo amp, you only care that it doesn't fail RIGHT away. What kinda warranty do you get on a $99-$139 tube amp? Even so, classic amp warranties didn't cover tubes.
> do what is proper
But what IS "proper" for a cheap little amp? Maybe "it does what I want"? Do you want 4 Watts or do you want 1 Watt? Do you even know? Awful hard to translate "still loud for 5 watts!" into a target.
Let's see. If an EL84 isn't red-plating at 350V, it must be running 35mA max. The entire output stage works like 350V/35mA= a 10K resistor. If we insert a 100 ohm resistor, 10K/100= 100:1, B+ drops about 1%, power drops 2%. A C-R-C filter with 100 ohms in the middle will do a lot for buzz, not much for excess volume. A 1K resistor will drop about 10% in voltage, about 20% in power, still not much less loud. You might be going to 5K or 10K to seriously reduce volume. At that point you may want to separate the power stage B+ and the preamp B+, so you can drop the power stage to maybe 150V yet keep 300V on the preamp.
> the fizziness of the stock distortion
Could be crappy caps. The electrodes in a cap want to vibrate, much like an electrostatic speaker. Good caps are tightly wound, little vibration. At this box's price-point, they are probably rolling those caps as quick as possible, no matter they come out loose as a roll of economy toilet-paper.