On AC systems, if a load is not a pure resistance, some energy sloshes in and out, not doing real work, but causing real loss.
The classical example is a factory full of motors. Some types of motors can be tuned to zero reactance, pure resistance; most don't.
The out-of-phase slosh causes real problems and costs for the electric utility. If they suspect a low Power Factor, they install a PF meter, and surcharge for PF much lower than a pure resistance.
Residential rates NEVER include a PF surcharge. Traditional home loads are very resistive, near unity PF, also the PF meter is expensive, also you could never explain PF to a homeowner.
If you do run a large factory full of motors, your electric designer should have considered this issue. It is very old. In the 1920s you would run a synchronous motor idle, and adjust the field to pull a leading or lagging current, cancel the PF of your induction motors. By the 1950s, plain old capacitors in large (trashcan) sizes became the way to go. They are marked with their VAR, easy to specify and install.
A really large really low PF load will mess-up the utility distribution system; fixing your big load's poor PF gives you better power. However a single home won't benefit, you can't connect enough VAR to negate the whole block. And when residential power is "bad", poor PF is not usually the reason. (Round here it is trees on wires.)
Note that I said the VAR must be matched to the load. And you don't want to leave the cap across the line when the motor is off, that causes the opposite PF problem. Classically you connect caps and motors so they power up/down together. There is nothing on their site which really addresses sizing and load compensation. Maybe it is magic: if it could sense line current it COULD select the correct capacitive VAR, or even synthesize it with high-power electronics. But I note the residential one is just across the line, no way to sense feeder current.
And, to be blunt, these guys are so busy selling it that they can't spell right:
* Our products are "taylored"...
* others charge a strait fee...
They can't even spell the name of their own product!!
* Situate knar unit
Then there is this exciting line of bull puckey:
"The motor has no way of intelligently adjusting the amount of electricity it consumes in relation to the job of work it does”.
I dunno "intelligent", but motors DO adjust their consumption in relation to the work done.
There may be a real invention behind this. But the site and company is purely a marketing operation.