Hooo Boy! that is a deceptively complex question...
Let me start the cussions and discussions with some generalizations about the magnet its self. First and foremost is strength in Gauss, more lines of Gauss- the stronger the magnet. It dosent matter what the magnet is made of what matters is how strong it is. Until neodymium, the best stuff was a alloy of Aluminum. Nickel, and Cobalt. In the late '60's alnico became scarce and expensive, so the ceramic magnets were developed. Ceramic magnets are not as strong as alnico magnets, so a larger magnet is required to get the same gauss as a comparable alnico or neodymium (compare the Eminince ceramic and neo drivers- it takes a seven ounce neo magnet to equal a five pound ceramic magnet). A friend in the business of manufacturing speakers once told me a tip he got from the Focal people for getting big bass- use a weaker magnet. This brings us to point two, big bass needs a big magnet- up to a point. and the point is when back emf (Qes) starts driving the total Q (Qts) below about .3. Below .3, the back emf severly damps cone movement and bass falls off fast, but the speaker is efficient as hell! (great horn driver) Most musical instrument drivers walk a fine line between efficiency and bass response. Most old alnico drivers have a combination of light cone, stiff suspension, and a fairly (relatively) strong magnet. This is the cheap recipe for a loud (90+ dB) speaker. That recipe demanded a 12 or 15 inch driver for any kind of bass below 100 Hz at all. Which is why that 12 or 15 has a better bottom end than an 8 or 10, they move more air. (a modern 6 or 8 inch woofer will kill a vintage 12 or 15 speaker in terms of bass output, but the vintage speaker will eat the modern woofer alive in terms of efficiency. A good modern woofer is lucky to be 85-89 dB efficient and can handle 100 watts while a vintage speaker is 93-95 dB efficient and 30 watts will send the cone flying off to never-never land )
VC size does matter (length and diameter)...

The reason there are so many speakers with 1" voice coils is that the average tube amp put out 10-20 watts, and 10 - 20 watts is about all a 1" paper voice coil can take using '40's technology- and that's being generous. A 1" VC let the manufacturer use a smaller magnet 1.25 - 2" VC's were luxury items, because the magnet needed to be a lot bigger to make the same Gauss in the VC gap. That gap was pretty sloppy in consumer and MI speakers. Making speakers was a cottage industry after WWII and Jim Lansing made the same crappy speakers everyone else did in their garages and workshops. He learned most of his speaker design skills working on a theater speaker project for Western Electric. The 4" VC he designed in the D130 was wretched excess in a world that had only recently discovered Williamson amplifier circuits. Even the D130 had an excursion design of about .125" (1/8") as did every other speaker of the time. Long voice coils were unheard of. (well practically speaking- conventional '40's design mantra was that it was better to make bass with a larger diameter than a longer stroke, because the longer stroke produced more distortion with the available materials.) The crimped cloth spider was a new-fangled invention at the time, the spider was originally an artfully curlicued piece of flat phenolic impregnated cloth or cardboard which was still sometimes mounted to a screw in the center of the pole piece, and glued to the inside-top of the VC. (think of a 45 rpm record adapter). Remember the 30" woofers?

Additonal note about excursion- a 6V6 PP amp makes 10 clean watts and you won't get much excursion with that, even monster theater or PA amps of 100+ watts spread that power around so that no single speaker got more than about 10 watts anyways. They didn't need or want Xmax in those days. (well truth be told they were limited by the materials at hand, paper can only bend so much...)