guitar ad hype

[tubenit]

I am stunned at how often people use (what impresses me as) silly and/or meaningless phrases whether politics, religious or in ads.  Lot's of time when I hear the stuff ........ I have a "huh?" response to it. I am periodically sent a ad magazine of a music vendor and got a grin out of some of the phrases in ads:


- built for heavy rock and it's as awe-inspiring and dangerous-looking as the artist who designed it

- using ceramic magnets to pump out all the crunch   and sustain you'll need

- yank those notes right on up to ectasy with ............. tremolo

- a rosewood fretboard provides sustaining resonance that's blasted into the electric realm by ........ humbuckers

- blend vintage tonal character with the power to drive an amp    (glad to know it can actually drive the amp, that's important)


If this were all one guitar ........ then it would be dangerous looking with enough power to (actually?) power an amp with a rosewood fretboard that blasts into an electric realm right before pumping enough crunch to yank notes right into ectasy.

I'm just not sure that I could handle a guitar like that?     That's just a notch away from sequined chartreuse leotards that rock guys used to wear.

My all time current "give me a break" buzz phrase ..................... "taking it to the next level".

With respect, Tubenit

[sluckey]

You need to get a 13-year-old to 'splain that ad to you.   

[jhadhar65]

...and the 13-year-old's parents to explain just how much that add really costs.

I totally agree here.  I don't care generally what kind of hogwash they use to hawk their trinkets (I'm just as guilty), but there's one part that tends to bug me more and more often:  These nonsense sales slogans with their meaningless, misleading, outright deceitful jargon have made their way into the lexicon of real-world musicians... who ought to know better.

People I know bandy this crap around when they're talking about gear as if it's real - even though they're players and they know for a fact from their own experience that their rosewood fretboard has no more sustain or resonance than the next guy's maple or ebony.  As examples of nonsense, 'gain' now means 'distortion', humbuckers are always fat, anything with EL84s is Class A, and anything labeled 'Class A' is tone nirvana.

Okay, I can give a little slack when it comes to tube brands - "Groove Tubes let me hear the wood in my guitar" or "I only use Ruby Tubes because they make the best ones".  I don't expect the average player to have a clue that neither company makes anything other than money - Pittman's attempt at building amps and old repro GE 6L6s excepted.  I do expect players to value what their own experiences actually tell them above whatever a Musician's Fiend ad says.  I can't argue with someone who says, "I tried a couple different brands of caps in this circuit and I like _________ brand the best", even though I might not hear the difference myself.  I can argue with someone who says "these pickups use ceramic magnets to pump out all the crunch and sustain I need"

Then again, if everyone bought the gear they really needed instead of chasing ghosts that only exist in ads, they might not ever get rid of anything and guys like us couldn't score sweetly on ebay or the local music emporium and pawn shop.  It's a vicious cycle... with loads of sustain and resonance.

[tubenit]

Some of the stuff in the ads is just silly, IMO.  The examples I listed were actual ones in the ads.   It's almost like the more descriptors they include "increases" the value.   


You know something like ............
"Guitar made of genuine organic natural Western hemisphere resonant select
  approved forest woods."

 

Tubenit

[Dynaflow]

 Selling to a market my man... That last phrase for example, demographics for sale: Middle aged affluent upper middle to upper class who wants things done green. Good market, they have the money and playing on they're sensibilities and making them feel like if they buy quality they'll play better. I see them in GC all the time and on You tube. Guys with a room full of expensive guitars who are average players or less at best and are sporting white falcon's and boutique amps only to strum badly a few chords. Hey thats cool, if you got it better than gambling it or drugs I suppose. 

Regards,

Dyna

[catnine]

 All htis product hype makes me nuts . You read about and hear about certain artists that are said to hear the difference between a maple or rosewood neck. This is utter hogwash in the extreme. They feel difference and wear different but that's it.

 I alos don't go for the locking nuts and bridges and fine tuners just give me a strat I can turn a key if needed .

 I had a 1967 Epi Cassino I wish i never parted with but the top was sinking and the bridge at it's full height , great blues guitar because it has single coils .

 All of these effects pedals and boxes and crap I never found a use for . GC is packed full of this stuff as if you can hear a thing at GC with ten thousand players cranked on 100 watt amps and a pedal rack box .

 It's the player not the guitar and as simple as that. All I need is a $100 electric bill and a fire with all the plugs in's.

 It's all hype ,you get the feel of a guitar and play it . perhaps the neck is too wide or in my case narrow but that's it.

 Back in the day look what Hendrix did with a few old effects and a strat and some old amps or SRV .

 I keep it simple and avoid hype and Harm Cent at all costs or you will become an avid ebay seller .

[madison]

 
Thanks Tubenit for the reality check.

I just need an amp or guitar that will take me "over the top!"
(my favorite annoying statement for anything that not really "all that".....oops)

[RicharD]

It's because "made in China" doesn't sell geetarz.... or as I've seen roud these parts, "Hencho En China".

[Ritchie200]

Say what you will, but I'VE seen what happens when crunch is yanked, driven, blasted, and pumped!  It DOES get dangerous! :shocked:

I'm serious!  Ask Tubenit - I think I scared him!

Really!  No, Really!  I mean it!