Executone was intercom systems, mostly under 1 Watt. But of course they added products to get bigger jobs.
This is a simple basic speech/music audio power amplifier.
The 7189s are essentially EL84. Here they are run at around 13W/tube dissipation, expect maybe 14W clean, 18W guitar-rating.
The output tap labels seem clear but imply odd impedances:
14 Watts at 20V is 28 ohms
14 Watts at 3.5V is 0.9 ohms
14 Watts at (20V-3.5V=) 16.5V is 19 ohms
The "0.9 ohm" tap might power any reasonable number of nearby speakers in parallel at around 1 Watt each: a small-facility announcement system. The 20V tap might be for longer runs feeding "25V" transformered speakers at almost full rated power. I don't think the 25V Standard was common in 1965; Executone may have invented it. Some codes don't like 70V systems without hard-wire, 24V is generally tolerated in cheap cable, and Executone may have picked 20V just to be sure.
For your use, the only thing which looks sensible is to load from "3.5V" to "20V" with 16 ohms.
The signal at V2a grid must be about 0.2V. Before that is a standard James bass/treble control, loss about 10:1, so it needs 2V. V1 gives gain about 50, so input sensitivity is about 40mV.
You can just plug your guitar at Input Hot #1 and Input Gnd. It will play.
Snipping R8 NFB resistor will make it a little more hot and snarly, but the hiss will rise. When you have enough gain for lively guitar, you usually want your volume control after the first stage, not out front like this. (An intercom announcement system would not be set as loud as a gitar amp.)
For guitar.... I'd move the Volume over in front of V2a grid, then re-build V1 with a 7-pin pentode with ~~100K plate load. This will mean changing the token R29 100K C17 0.1u decoupling to more like 10K 10uFd. The James control is fine for guitar, tho you will mostly use the top-half of the knobs.
http://i41.tinypic.com/r0qhvo.jpg