I also tried the Vibro Champ's circuit using a 5k pot (switchable so I could verify the difference easily) but it adds distortion and lowers the gain at the same time at all its settings - not at all what I expected.
Did you add the 47Ω resistor under the driver tube's 1.5kΩ resistor? If not, you just added an extra load to the OT secondary, rather than make a feedback loop. The 47Ω resistor is the shunt feedback resistor, mentioned below.
Looking at the various Fender schematics that use NFB I see considerable differences in where the FB is applied as well as how much resistance is used.
There's 3 big components to how the resistance values are selected:
1. Where in the preamp is the feedback going to be returned?
2. Where is the feedback coming from?
3. How much feedback do you want?
The point in the preamp where you'll be injecting the feedback already has circuit components around it. The value of these components will determine the size of the feedback element at this point. For example, if you're bringing the feedback to a point between a cathode resistor and ground, and that resistor is 1-2kΩ, then adding anything bigger than 100-200Ω starts to change the way the circuit works even before feedback is applied. But if the circuit components are more like 100-200kΩ, then even 15-20kΩ is a small percentage of the existing resistance.
So,
where you intend to apply feedback changes your choice of feedback circuit components, generally the shunt feedback resistor running from the loop to ground.
Along these lines, sometimes a cathode resistor is chosen to do double-duty as a cathode resistor and shunt feedback resistor. In which case we move on to...
Where is the feedback coming from? Generally, we'll source it from the OT secondary, because we're using the feedback to normalize the response of the output stage and transformer. With voltage feedback (which is the kind we use from OT secondary to earlier stage), we care about how big the voltage is at our feedback source.
Best way to figure that: If you have only 1 OT secondary tap, assume the speaker is a resistor. Figure or assume your power output to the speaker. Calculate the voltage needed across your "speaker resistor" to dissipate the power the amp will deliver.
If you have multiple taps, you can derive the feedback voltage from any of them. Be aware that if you tap off the 16Ω tap instead of the 4Ω tap, you will have a larger feedback voltage. It doesn't matter which tap has a speaker connected, the calculated voltage will always be present at the tap you derive the feedback when your assumed power is delivered to the speaker.
(If you choose to measure to verify this, use should use a resistor load in place of the speaker. Otherwise, you and your meter will be confused by reactive power and read some voltage other than what you expect).
So now you know how big your source of feedback is, and what allowable resistance you can have at the injection point. You need to figure out how much feedback you should apply, and use that decision to determine the series feedback resistor (2.7kΩ in the VibroChamp). The series feedback resistor forms a voltage divider along with the shunt feedback resistor to reduce the voltage at the source of feedback to just the amount you decided you needed.
So if you copy from a given amp, you need to double-check that you're copying
all aspects of it, or you add well-chosen adjustable parts to dial in the sound you want.