If they don't mind our CRAP, then why should we? 
Because it's about getting a much more even sound fill in the room, both for the crowd
and for the player.
That way you can hear yourself the same standing anywhere on stage as opposed to real bright in 1 and only 1 spot on stage and as you move away from that spot your sound, ie, treble/bass balance changes more and more as you move away from the brightest spot on stage.
And the crowd will hear a much more even sound from many more to most seats in the room.
I used to sit in the very back of the small (~125/150 max) blues club I used to hang out at where it had the most balanced sound as did most all of the other players did too all the time.
If your making your own speaker baffle then you can leave a center strip of wood, ~ 1/2" to 1" wide in the center of the speaker cut out. KOC said it's best to have it vertical not horizontal.
BTW SG, this would/should be very helpful to you when your tweaking an amp circuit with your breadboard having your test speaker cab up close to you. Move off center access from the speaker and the balance changes, stay on center and it's at it's brightest.
So which do you tweak for? Soften the bright highs for hearing on center
or brighten the dull/dark sound for listening of center access?

Think about a recording studio/mix down studio it's very important where the monitor/mix down speakers are with respect to the person(s) working the board, even with near field speakers.
Brad