> I guess "information/articles as advertising" isn't new;
Gernsback invented radio-rags to sell his over-stock of radio parts. Part of that was telling newbs what the parts were for. He also took ads from other radio-related companies. And he ran nice reviews of other products: Radio News Dec 1928 has a fawning article about a Silver-Marshall screen-grid radio on page 538 (Silver-Marshall ad on page 518).
I'm sure he didn't invent product articles related to potential advertising. This was well established in car and home-improvement magazines in the 1950s, surely reflecting long practice.
Nice reviews really do encourage more advertising and more magazine income.
Something truly new and exciting is very-very rare; publishing such puff to a wide audience really is the highest calling of editors and engineers, quite aside from the money.
Radio-News also promoted Hugo's pioneering science-fiction rag, Amazing Stories:
"In Our December Issue:
"The World at Bay, by B. and Geo. C. Wallis. The chapters of the final instalment of this story are vibrant with excitement and strategy to combat the horrors of the Troglodytes and their unknown deadly poisonous gas. It is no mean job to fight the fiends in their strangely devised helicopters, run by radium energy. But not once is the human interest part of the story allowed to lag.
"The Space Bender, by Edward L. Rernenter. May it not have been, after all, purely accidental that the anthropoid adapted itself to varying conditions on this planet more quickly than the others, and so finally evolved into the higher animal -a human being? It is an interesting conjecture, what the results of a snake or fish ancestry, for instance, would be like.
"Before the Ice Age, by Alfred Fritchey. We know practically nothing about the "pre- record" civilizations, but this story told with the easy facility of sailor-inn charm and freshness, makes delightful reading, though there is plenty of food for thought.
"The Appendix and the Spectacles, by Miles J. Breuer, M.D. We are sure that all those readers who have read Dr. Breuer's short stories of medical science and psychology, will be glad to welcome him back. In this new story, our author enters into a slightly new combination with his medical science."