One 34W fluorescent tube runs about 1,300 Lumens new. They fade a lot before they quit, and I have some I am sure are down below 400 Lumens now. I'd take 800 Lumens as a long-term average.
That's 1,600 Lumens for a 2-tube fixture.
1,600 Lumens in incandescent is 100W-150W.
I just got
Home Depot 20" 30W Ceiling Fixture, claims 2,200 Lumens, list $60. It easily beats an older 2-tube fluorescent; also many of the new fluorescent tubes I have been getting.
This is very similar at 2/3 the price.
2,200 Lumens at 30 Watts is 73 L/W, which is a reasonable number for non-resistor LEDs.
These strips seem to be 3 LEDs and a balance resistor. I would guess the LEDs get about 80% of the voltage you put at them. This suggests luminous efficiency more like 60 L/W.
You measured 18 Watts into the string.
60 * 18 = 1,080 Lumens.
I think if you want the light of two *fresh* fluorescents, you want two of these 5 meter kits.
Which means the cost is somewhat less than two tubes and a ballast, somewhat more than just two tubes (in 2-pack; cheaper by the dozen).
I absolutely agree with casting-out glass and mercury lamps (but beware the hazardous waste fees). When CFLs first came, the low running cost seduced me. Each time the price fell I got "spares". But each dropped CFL is a minor crisis-- airing-out the room, finding tiny bits of glass for months.
I never thought LEDs would be practical as room light. Early ones were not bad except the cost, 10X what the same light cost in incandescent. Then I got a 3-pack of GE "stik" lamps for $10. Wow! Good light cheap.
I had a gloomy cellar. I'd hoarded lamp sockets and boxes for years. When I decided I would NEVER put another CFL upstairs, I wired a dozen+ sockets in my cellar and used-up most of my excess CFLs. Much nicer there. But as they burn-out (which they do), they will be replaced with LED bulbs.
Sticking that flex-LED in an existing fluorescent fixture is a neat idea, if you already have the fixtures hung in the perfect places.
I'm looking at my garage. The prior owner hung some pre-used 4-tube fixtures but in bad places. I'm thinking I can drape the flex-LED strip joist to joist with cable-clips or similar. Four strips would be very-even if modest light. Ten strips would be amazing light. Installation would be FAR easier than running 12/3 cable and junction boxes then screwing fixtures overhead.
You can buy that same "5m flex LED strip" in
164 foot spools, and it comes with one power wart.