Although I have read somewhere that tubes don't have sound it would be nice to make smaller wattage amp with big bottles with different flavor. This is easy in champ like circuits where you can change tubes and keep the same cathode resistor and it will work. ...
Joe provided good input on this.
About the "Champ with Big Bottles" you mentioned:
This is the case with the THD UniValve. The circuit was essentially a Champ, and used a cathode resistor. Whatever tube you plug in settles to a bias point determined by the tube & resistor. When you change tubes (even of the same type), there is a good chance the specific voltage across the cathode resistor will change.
The same point I made earlier of a signal peak which drive the output tube grid to ~-1v (relative to the cathode) will be about the limit of clean power. So whatever tube you plug in which yields the biggest voltage across the cathode resistor will require more drive from the preamp to hit the same level of dirt. Some will interpret that as "more headroom" because the volume control had to be turned higher. My opinion is that since the OT load/supply voltage hasn't changed, the power output at the onset of dirt hasn't changed either, so the headroom increase is superficial.
Either way, different broad tube types sound different. Tubes which are true pentodes (EL34, EL84, 6K6) have a different sound that beam power tubes (6550, 6L6, 6V6, and KT66, KT88). The shape of their characteristics means they tend to distort in different ways.
If you're looking for audible changes with an output tube change, ideally you'd go for no negative feedback. Speaker bass response will likely be loose as a result, but feedback will tend to squash the differences among output tubes.
... But in fixed-bias amps you usually set the bias thinking about the tube used and not the amp.
For example what if I wan't to use 6l6 tubes in deluxe reverb, would it be better to bias the tubes to 70% of maximum dissipation or set the bias voltage to -35V as in the schematic? ...
According to my original argument, this is only because we're taught to think the wrong things about biasing.
If you want to use 6L6's in your Deluxe Reverb, just plug 'em in (as Jojokeo said). If the PT can support the extra heater current, you might be done.
The -35v was for a design using 6V6's, and at that supply voltage they're idling around 20-22mA. If you compared to a tweed Deluxe, the self-set cathode bias will settle on many tubes around 18-21v. Supply voltage is lower and tube current is higher.
But if you wanted to get more actual output power from the 6L6's in the Deluxe Reverb, you've probably changed power & output transformers to enable that extra power. Now a bias nearer -45v, as is more typical with other 6L6 Fenders, would likely be suitable.
If you bias with a small fixed voltage for hotter output tube operation, what happens? Assuming the tubes don't overheat in use, a smaller driving signal from the phase inverter pushes the output tubes to the limit of clean output power (smaller span from bias voltage to -1v on the tube grid). The smaller voltage swing times the tube's Gm means smaller current swing through the OT primary. So the amp seems to break up faster.
Nothing magic happened in the tube, you just changed it's operating condition away from that which delivers the most clean power.
... I think in power scaling amp the bias voltage is tracking the plate or screen voltage but i'm not sure in what proportion.
What I wrote above could be misconstrued into an approach towards power scaling, as I mentioned "less clean power output". Power scaling makes for a much more dramatic drop in power output.
To answer your question, in power scaling a fixed-bias amp, you set the bias with a bias pot as normal. When the power scale control is turned down to reduce supply voltage, there is a circuit which tracks the reduction of the output tube screen. that reduction is proportionally fed to reduce the voltage input to the overall bias circuit, and without twiddling a pot your bias voltage becomes a smaller value in-step with the reduced screen voltage.
So in those you set the bias one time for a given set of output tubes, and leave it alone when adjusting the output power.