> Does it matter which end you ground?
It often does.
You want a rule? "It Depends."
Amps are too complicated. Take something simple, a house.
A house electric system has a dirt rod.
Where?
Yeah, NEC tells us "at the entrance". But in many odd cases, there are better places.
If I build a 50 foot Tesla Coil in my back yard, it might be best to divert those kicks direct to the dirt under the Coil. In a serious case, that would have to be done, the main entrance ground broken with an isolation transformer.
The power company has trouble on the pole. This should probably be dumped to dirt at the street, not shot into all the houses. Indeed utility networks have hefty ground conductors and multiple dirt-rods for this reason.
If I run a sensitive short-wave radio set, I may need a short path to dirt, opposite my antenna, rather than the long run back to "entrance". This happens to be easy: an isolation tranny to pass radio is just a few turns. The radio chassis sits at entrance potential, but senses tower-dirt potential.
Let's not think about radio transmitters dumping kilowatts toward dirt using Godzilla-grade dirt electrodes.
While power-ground is at "entrance", any lightning-rod dirt-ground must NOT go to service entrance, but be well separated.
So even houses are not simple. Amps are even less simple.
BTW: my house now has three almost-good ground-rods. Cut/slanted because ledge-rock is only 4 foot down here, but there is steady ground-water over the ledgerock so it's not too bad. Now I should probably get some wire and run it to the fusebox.....